How To Attend A Tourism Trade Show

Posted by Meredith on 29-Jun-2018 16:01:55

Tourism trade shows are a brilliant opportunity to immerse yourself in the industry, share your brand and network with similar companies, both domestically and overseas. These events can be used to promote your product and get in idea on how your product and brand sit within the marketplace. Here's our top 5 tips on navigating your way through these events and towards success.

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Topics: Attractions, Tours, Distribution, How to, Business Development/Admin, Blog

How To Work with Online Travel Agents (OTAs)

Posted by Meredith on 12-Jun-2018 14:30:18

Online Travel Agents (OTAs) have grown exponentially and now organise travel bookings for increasing numbers of customers as it provides simplicity in the process. Linking up with transportation, accommodation, tours and attractions, OTA’s have the ability to provide substantial exposure for your business across the world to link with the traveller seeking the experience. If you want to broaden your market and distribute internationally, here is some key information about OTA’s and how to work with them.

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Topics: Marketing, Business Development/Admin, Blog, Distribution, Attractions, Tours

How to create a website that drives more bookings

Posted by Meredith on 04-Jun-2018 15:15:00

 

Your website is your most valuable marketing asset. In this day and age, if you don’t have a decent looking site that is easy to navigate and has an enquiry form for bookings (as opposed to live bookings) then you are already behind the times. If your site is more than 5 years old, it’s time for a refresh or a whole new site. While it can be daunting, here are few tips on how to create a website that converts.

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Topics: Online Booking System, Marketing

How To Run A Marketing Campaign

Posted by Meredith on 29-May-2018 15:54:08

 

Too often we hear about how many tourism businesses are too busy running the business to actually spend time in the business. Marketing is an important part of the business as it is what often brings your clients to you. It’s always a good idea to put together a plan on what needs to be done in order to attract those valuable in-destination clients.

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Topics: Business Development/Admin, Blog, Marketing, How to

How to set nett rates

Posted by Meredith on 25-May-2018 09:48:12

 

If you are a travel industry supplier or product and have ever wanted to break into working with distribution, if you have spoken to your relevant state/regional tourism office on how to do this, they will always ask “do you offer nett rates?” If you always answered ‘no’ as you didn’t know what they are or who to set them, then this is the article for you.

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Topics: Blog, Business Development/Admin

3 tips for attracting Chinese travelling millennials

Posted by Meredith on 15-May-2018 08:38:00

 

With the latest figures coming out from Tourism Research Australia, show that in February there was 226,900 arrivals from China that was a 58.2% YOY change. It's pretty impressive growth, however if you are a tourism product that works heavily in this market and have done so for many years, it's time to review your strategy as the travelling Chinese millennial's are on the rise. Here are 3 tips for attracting the travelling Chinese millennial by Andrea Hoymann, Marketing Director at Sinorbis*.

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Topics: Blog, Business Development/Admin

10 Things You Need To Know About GDPR

Posted by Meredith on 08-May-2018 08:38:00

There is SO MUCH information floating around about the GDPR as the deadline is looming, so we asked our friends at Tactic Lab to summarise it into a something that we all can understand. Digital analytics expert, Aisling Wallace says these are the 10 things you need to know about GDPR for now:

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Topics: Blog, Business Development/Admin

8 Reasons Why Travel Industry Friends Are The Best of Friends.

Posted by Meredith on 01-May-2018 09:47:48

Working in the Tourism Industry can be loads of travel, lots of spreadsheets, long hours and (let’s face the reality here) not usually can come with a big salary.

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Topics: Blog

OTAs are buying booking systems. What does this all mean?

Posted by Meredith on 23-Apr-2018 12:19:03

There has been a lot in the news in the past few days with the big travel tech distributor players announcing they want in on activities and tours booking systems. 

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Topics: Insider, Blog

The 15 Stages of attending the Australia Tourism Exchange (ATE)

Posted by Meredith on 10-Apr-2018 11:55:04

ATE - it rolls around each and every year and every year it feels like Groundhog Day. Didn't we just get back from last year?Here are the 15 stages we all go through each and every year we attend. Enjoy!

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Topics: Blog

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