In today's social landscape the internet is having a huge impact on the way we consume. We'll know what we are ordering at a restaurant days before we actually go. We are able to quickly compare the cost of items across many stores all over the world. If we need to find anything out, we pretty much can. As such, businesses need to cater for this and understand how it may affect their business.  

Topics: Blog, Marketing, Attractions, Tours, Activities

Seasonality is where seasonal effects recuringly change a level of data, in this case, the number of tourists, based on the time of year. The tourism industry is impacted by seasonality more than most industries due to the reliance it has on the environment and weather, which will generally differ depending on seasonal patterns.

Topics: Blog, Marketing, Attractions, Tours, Activities

Knowing where you sit within the market provides you with an in-depth understanding on how you compare to competitors with product offerings, pricing and allows you to determine your Unique Selling Points (USP).

Topics: Blog, Business Development/Admin, How to, Distribution, Attractions, Tours

 

Hold onto your hats for an exciting blog about setting rates! 

Topics: Blog, Business Development/Admin, Marketing, Distribution, Attractions, Tours

 

You already know it's coming because the supermarkets are spilling chocolates and hot-cross buns (we're not complaining), but have you considered ways to incorporate Easter to boost your bookings?

Topics: Blog, Marketing, Attractions, Tours, Activities

Why do companies decide to go on social media?  ...Because their audience is there! Speak to your customer in the channel they want to be spoken to.

Topics: Blog, How to, Attractions, Tours, Activities

Selling online has a number of benefits to your business that go beyond customer reach. Having an online presence is important for business, and so is the ability to process bookings, here are some of the main reasons why!

Topics: Blog, Online Booking System, Attractions, Tours, Activities

While Christmas is just around the corner, the holiday season lasts for quite a few weeks afterwards. It's not too late to gear up your efforts to increase sales over the holiday season.

Topics: Blog, Online Booking System, Marketing, How to, Attractions, Tours, Activities

Can you remember the last time you travelled for leisure? Can you also remember what was the 'pull factor' that made you decide on that location?

Topics: Blog, Marketing, Attractions, Tours, Activities

The countdown to the Silly Season is on, with preparations needed to ensure a busy (yet managed) period for your business. 

Topics: Blog, Business Development/Admin, Online Booking System, How to, Attractions, Tours