The Importance of Customer Advocacy in Tours and Attractions

Posted by Meredith on 26-Jan-2020 23:45:00

 

In today's social landscape the internet is having a huge impact on the way we consume. We'll know what we are ordering at a restaurant days before we actually go. We are able to quickly compare the cost of items across many stores all over the world. If we need to find anything out, we pretty much can. As such, businesses need to cater for this and understand how it may affect their business.  

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Topics: Blog, Marketing, Attractions, Tours, Activities

How to Combat Seasonality in Your Tour or Attraction

Posted by Meredith on 20-Jan-2020 05:00:00

Seasonality is where seasonal effects recuringly change a level of data, in this case, the number of tourists, based on the time of year. The tourism industry is impacted by seasonality more than most industries due to the reliance it has on the environment and weather, which will generally differ depending on seasonal patterns.

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Topics: Blog, Marketing, Attractions, Tours, Activities

The Distribution Series: Getting your rates right

Posted by Meredith on 16-Jun-2019 23:54:41

 

Hold onto your hats for an exciting blog about setting rates! 

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Topics: Blog, Business Development/Admin, Marketing, Distribution, Attractions, Tours

How to drive bookings for Easter

Posted by Meredith on 20-Mar-2019 09:25:00

 

You already know it's coming because the supermarkets are spilling chocolates and hot-cross buns (we're not complaining), but have you considered ways to incorporate Easter to boost your bookings?

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Topics: Blog, Marketing, Attractions, Tours, Activities

Quick changes to increase your sales over the holiday season!

Posted by Meredith on 17-Dec-2018 12:45:00

While Christmas is just around the corner, the holiday season lasts for quite a few weeks afterwards. It's not too late to gear up your efforts to increase sales over the holiday season.

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Topics: Blog, Online Booking System, Marketing, How to, Attractions, Tours, Activities

Why destination choice is driven by activities, attractions and events

Posted by Meredith on 09-Dec-2018 20:45:40

Can you remember the last time you travelled for leisure? Can you also remember what was the 'pull factor' that made you decide on that location?

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Topics: Blog, Marketing, Attractions, Tours, Activities

6 Tips to help you keep on top of your Social Media during the busy Holiday Season.

Posted by Meredith on 12-Nov-2018 21:24:36

 

With the Holiday season quickly approaching and things are starting to get busy operationally, it can be hard to keep on top of keeping your social media accounts active and your audience engaged.

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Topics: Blog, Marketing, Tours

5 SEO Tips to help your attraction or tour be found online

Posted by Meredith on 27-Aug-2018 16:50:00

You’ve built your new website and installed your booking engine and have launched it into the world. Maybe a week or two passes by and no bookings have come through. Everything is there, so why aren’t people visiting your site?

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Topics: Blog, Business Development/Admin, Marketing, How to, Attractions

How To Work with Online Travel Agents (OTAs)

Posted by Meredith on 11-Jun-2018 23:30:18

Online Travel Agents (OTAs) have grown exponentially and now organise travel bookings for increasing numbers of customers as it provides simplicity in the process. Linking up with transportation, accommodation, tours and attractions, OTA’s have the ability to provide substantial exposure for your business across the world to link with the traveller seeking the experience. If you want to broaden your market and distribute internationally, here is some key information about OTA’s and how to work with them.

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Topics: Blog, Business Development/Admin, Marketing, Distribution, Attractions, Tours

How to create a website that drives more bookings

Posted by Meredith on 04-Jun-2018 00:15:00

 

Your website is your most valuable marketing asset. In this day and age, if you don’t have a decent looking site that is easy to navigate and has an enquiry form for bookings (as opposed to live bookings) then you are already behind the times. If your site is more than 5 years old, it’s time for a refresh or a whole new site. While it can be daunting, here are few tips on how to create a website that converts.

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Topics: Online Booking System, Marketing

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