In today's social landscape the internet is having a huge impact on the way we consume. We'll know what we are ordering at a restaurant days before we actually go. We are able to quickly compare the cost of items across many stores all over the world. If we need to find anything out, we pretty much can. As such, businesses need to cater for this and understand how it may affect their business.
Seasonality is where seasonal effects recuringly change a level of data, in this case, the number of tourists, based on the time of year. The tourism industry is impacted by seasonality more than most industries due to the reliance it has on the environment and weather, which will generally differ depending on seasonal patterns.
You already know it's coming because the supermarkets are spilling chocolates and hot-cross buns (we're not complaining), but have you considered ways to incorporate Easter to boost your bookings?
While Christmas is just around the corner, the holiday season lasts for quite a few weeks afterwards. It's not too late to gear up your efforts to increase sales over the holiday season.
Can you remember the last time you travelled for leisure? Can you also remember what was the 'pull factor' that made you decide on that location?
With the Holiday season quickly approaching and things are starting to get busy operationally, it can be hard to keep on top of keeping your social media accounts active and your audience engaged.
You’ve built your new website and installed your booking engine and have launched it into the world. Maybe a week or two passes by and no bookings have come through. Everything is there, so why aren’t people visiting your site?
Online Travel Agents (OTAs) have grown exponentially and now organise travel bookings for increasing numbers of customers as it provides simplicity in the process. Linking up with transportation, accommodation, tours and attractions, OTA’s have the ability to provide substantial exposure for your business across the world to link with the traveller seeking the experience. If you want to broaden your market and distribute internationally, here is some key information about OTA’s and how to work with them.
Your website is your most valuable marketing asset. In this day and age, if you don’t have a decent looking site that is easy to navigate and has an enquiry form for bookings (as opposed to live bookings) then you are already behind the times. If your site is more than 5 years old, it’s time for a refresh or a whole new site. While it can be daunting, here are few tips on how to create a website that converts.