You’ve built your new website and installed your booking engine and have launched it into the world. Maybe a week or two passes by and no bookings have come through. Everything is there, so why aren’t people visiting your site?
Online Travel Agents (OTAs) have grown exponentially and now organise travel bookings for increasing numbers of customers as it provides simplicity in the process. Linking up with transportation, accommodation, tours and attractions, OTA’s have the ability to provide substantial exposure for your business across the world to link with the traveller seeking the experience. If you want to broaden your market and distribute internationally, here is some key information about OTA’s and how to work with them.
Your website is your most valuable marketing asset. In this day and age, if you don’t have a decent looking site that is easy to navigate and has an enquiry form for bookings (as opposed to live bookings) then you are already behind the times. If your site is more than 5 years old, it’s time for a refresh or a whole new site. While it can be daunting, here are few tips on how to create a website that converts.
Too often we hear about how many tourism businesses are too busy running the business to actually spend time in the business. Marketing is an important part of the business as it is what often brings your clients to you. It’s always a good idea to put together a plan on what needs to be done in order to attract those valuable in-destination clients.