Online Travel Agents (OTAs) have grown exponentially and now organise travel bookings for increasing numbers of customers as it provides simplicity in the process. Linking up with transportation, accommodation, tours and attractions, OTA’s have the ability to provide substantial exposure for your business across the world to link with the traveller seeking the experience. If you want to broaden your market and distribute internationally, here is some key information about OTA’s and how to work with them.
Too often we hear about how many tourism businesses are too busy running the business to actually spend time in the business. Marketing is an important part of the business as it is what often brings your clients to you. It’s always a good idea to put together a plan on what needs to be done in order to attract those valuable in-destination clients.
If you are a travel industry supplier or product and have ever wanted to break into working with distribution, if you have spoken to your relevant state/regional tourism office on how to do this, they will always ask “do you offer nett rates?” If you always answered ‘no’ as you didn’t know what they are or who to set them, then this is the article for you.
With the latest figures coming out from Tourism Research Australia, show that in February there was 226,900 arrivals from China that was a 58.2% YOY change. It's pretty impressive growth, however if you are a tourism product that works heavily in this market and have done so for many years, it's time to review your strategy as the travelling Chinese millennial's are on the rise. Here are 3 tips for attracting the travelling Chinese millennial by Andrea Hoymann, Marketing Director at Sinorbis*.
There is SO MUCH information floating around about the GDPR as the deadline is looming, so we asked our friends at Tactic Lab to summarise it into a something that we all can understand. Digital analytics expert, Aisling Wallace says these are the 10 things you need to know about GDPR for now:
Why is it important to review your sales mix? Here are 5 reasons why this should be reviewed on a regular basis to protect your business.
Topics: Business Development/Admin