The Coronavirus devastated the travel industry and changed the way businesses have to operate. Now, instead of maximizing profit, it is all about sustainability and survival. Even though tours and attractions can’t operate, as usual, there is still plenty of things you can still do to better your business. Working hard and smart will give your tour or attraction the best chance to survive this challenging period and maximize the success you have after it too.
In today's social landscape the internet is having a huge impact on the way we consume. We'll know what we are ordering at a restaurant days before we actually go. We are able to quickly compare the cost of items across many stores all over the world. If we need to find anything out, we pretty much can. As such, businesses need to cater for this and understand how it may affect their business.
Seasonality is where seasonal effects recuringly change a level of data, in this case, the number of tourists, based on the time of year. The tourism industry is impacted by seasonality more than most industries due to the reliance it has on the environment and weather, which will generally differ depending on seasonal patterns.
Knowing where you sit within the market provides you with an in-depth understanding on how you compare to competitors with product offerings, pricing and allows you to determine your Unique Selling Points (USP).
Distribution in tourism are the channels which can extend your reach and promotion. They have connections to markets you may not have reached yet or a bigger customer base, which they can share with you!
You already know it's coming because the supermarkets are spilling chocolates and hot-cross buns (we're not complaining), but have you considered ways to incorporate Easter to boost your bookings?
Why do companies decide to go on social media? ...Because their audience is there! Speak to your customer in the channel they want to be spoken to.
Here are some of the best tools your business can use for building your website and reviewing its performance.