Knowing where you sit within the market provides you with an in-depth understanding on how you compare to competitors with product offerings, pricing and allows you to determine your Unique Selling Points (USP).
Distribution in tourism are the channels which can extend your reach and promotion. They have connections to markets you may not have reached yet or a bigger customer base, which they can share with you!
Why do companies decide to go on social media? ...Because their audience is there! Speak to your customer in the channel they want to be spoken to.
We have covered the the "why" you need to sell online and also how to choose and set up a booking system, now we need to look at how to take payments online.
While Christmas is just around the corner, the holiday season lasts for quite a few weeks afterwards. It's not too late to gear up your efforts to increase sales over the holiday season.
The countdown to the Silly Season is on, with preparations needed to ensure a busy (yet managed) period for your business.
Would you believe us if we told you PCI compliance can elevate your business’ online trustworthiness and grow your direct bookings?
Though it sounds boring, there is truth to it! Hear us out...
If your business accepts online bookings, you are probably using a payment gateway to process the transactions, or maybe you are reviewing options to begin accepting bookings online. These systems can seem confusing from the outside, with a number of providers involved. Every online business needs a safe and secure payment system, but there are so many payment gateways available.
You’ve built your new website and installed your booking engine and have launched it into the world. Maybe a week or two passes by and no bookings have come through. Everything is there, so why aren’t people visiting your site?