Tour operators, prepare your battle stations; the busiest time of year is fast approaching!

Let’s face the facts. If you’ve gone to the effort of building a website for your tour, you want it to be found easily.

Business travel is a unique industry with equally unique needs and wants when it comes to actually booking a tour/activity for fun, in the traveller’s downtime.

As a channel, video is proving itself to be an extremely popular medium and that’s not changing anytime soon.

Did you know that personal recommendations are the number one driver of consumer purchase decisions? And 93% of global travelers say their booking decisions are influenced by online reviews?

We’re all exceptionally busy and there’s no doubt about it. And we get it, as a business owner and tour operator you wear a lot of hats and you often find yourself overwhelmed when it comes to social media.

Need to know how to run a Facebook travel campaign? Want to know how the latest travel trends will impact your business? Need a solution to a ticketing problem?

Want to accelerate the growth of your tour business, boost your market presence and reach new markets?

Partnering with travel distributors to market your tour could be the answer.

Inbound tourism is a thriving industry. According to estimates by Tourism Australia, it’s an opportunity worth $26 billion – even though it only makes up 25% of the total local tourism market.

Tour operators, it seems, have finally cottoned on to the fact that social media reaps cost-effective and measurable marketing rewards for their businesses.  And thank goodness. There is nary a single industry more suited to the world of social than travel and tourism. Travelers are known to be heavy users of social to stay connected with their family at home and share their experiences.