As a channel, video is proving itself to be an extremely popular medium and that’s not changing anytime soon.

Did you know that personal recommendations are the number one driver of consumer purchase decisions? And 93% of global travelers say their booking decisions are influenced by online reviews?

We’re all exceptionally busy and there’s no doubt about it. And we get it, as a business owner and tour operator you wear a lot of hats and you often find yourself overwhelmed when it comes to social media.

Need to know how to run a Facebook travel campaign? Want to know how the latest travel trends will impact your business? Need a solution to a ticketing problem?

Want to accelerate the growth of your tour business, boost your market presence and reach new markets?

Partnering with travel distributors to market your tour could be the answer.

Inbound tourism is a thriving industry. According to estimates by Tourism Australia, it’s an opportunity worth $26 billion – even though it only makes up 25% of the total local tourism market.

Tour operators, it seems, have finally cottoned on to the fact that social media reaps cost-effective and measurable marketing rewards for their businesses.  And thank goodness. There is nary a single industry more suited to the world of social than travel and tourism. Travelers are known to be heavy users of social to stay connected with their family at home and share their experiences.

Renting rooms from locals, catching a ride with strangers, hiring a helper to perform dreaded household tasks. These days hardly a week goes by when we don’t hear a story about new ventures in travel and the sharing economy.

Running a tour and attractions business can be hard work, right? The phone rings off the hook, all while you’re trying to get ready for the group booking in the afternoon and find a replacement for the staff member who went home sick.

The internet and mobile technology have fundamentally changed the way in which travellers book their holidays. While the technology trend first reached (and disrupted) the hotels and flights sector of the tourism industry, tours and attractions are set to be the next sector to be impacted by consumers’ preference to book their experiences via their smartphone.