Tour operators, it seems, have finally cottoned on to the fact that social media reaps cost-effective and measurable marketing rewards for their businesses.  And thank goodness. There is nary a single industry more suited to the world of social than travel and tourism. Travelers are known to be heavy users of social to stay connected with their family at home and share their experiences.

Renting rooms from locals, catching a ride with strangers, hiring a helper to perform dreaded household tasks. These days hardly a week goes by when we don’t hear a story about new ventures in travel and the sharing economy.

Running a tour and attractions business can be hard work, right? The phone rings off the hook, all while you’re trying to get ready for the group booking in the afternoon and find a replacement for the staff member who went home sick.

The internet and mobile technology have fundamentally changed the way in which travellers book their holidays. While the technology trend first reached (and disrupted) the hotels and flights sector of the tourism industry, tours and attractions are set to be the next sector to be impacted by consumers’ preference to book their experiences via their smartphone.

Enabling online bookings on your tour or attraction website can be a real game changer for your business.

It’s that time of year again when your distribution partners are asking you for your updated tourism rates and comissions. It’s a time-consuming task many tour operators and attraction providers dread - and where it can be tempting to take shortcuts.

The SMH recently published an impassioned article titled ‘What’s wrong with tourism?’ that sparked quite a debate in the comments section and on social media.

With all the hype social media has been getting in the last few years, it’s easy to forget about the old workhorse in the tour marketing stable. That’s right: we’re talking about email campaigns.

Booking Boss announces major global distribution expansion just weeks after raising $2M in funding.