Trends in travel: make the most of technology in the tourism industry

Posted by Renee Welsh on 16-Jul-2015 20:00:00

Trends in travel: make the most of technology in the tourism industry

The world of travel technology is changing fast. Just recently, Google followed Tripadvisor’s lead and added instant booking for hotels to their tools. The move is part of a wider tourism trend enabling holidaymakers to book all elements of their trip on a single platform.

Tour, activity and attraction products play a big part in this development. The sale of Viator to Tripadvisor, and Expedia’s mobile first and Local Expert strategies mean that travelers are now able to book their experiences and tours well in advance through an ever-growing number of on- and offline agents from anywhere in the world.

This new simplicity and freedom in trip planning is opening up big growth opportunities for the local travel industry. It’s in this context that Tourism Australia announced Tourism 2020, Australia’s national tourism growth strategy aiming to grow tourism spend by up to $140 billion! The strategy is underpinned by 6 pillars, three of which directly impact tour, activity and attraction operators:

  • Grow demand from Asia
  • Build competitive digital capability
  • Build industry resilience, productivity and quality

Booking Boss understands the rapidly changing technology and trends in the tourism industry, the potential it has and how to enable our customers to make the most of the opportunity. We help you to:

Capitalise on the growing demand from Asia
We are expanding our distribution connectivity into Asia to enable our customers to benefit from the growing demand from Chinese and other Asian tourists. Booking Boss already integrates with Veltra Japan and SIMPLENIGHT (who both operate across Asia) with more to come.

Access affordable, reliable technology that integrates seamlessly
Our cloud-based, enterprise-grade technology offers an affordable and easy-to-maintain alternative to on-premise solutions. For the first time ever tour, activity and attraction operators have access to software for tour operators that seamlessly connects them to the broader tourism industry – including the all-important mobile traveller

We are providing robust booking and channel management capabilities — including site-wide HTTPS, inventory management, real time reporting, 99.9% uptime Service Level Agreements (SLAs) and more.

No matter whether you are running a big attraction or a boutique tour business, with Booking Boss you can rest assured, knowing that you are using a best of breed online reservation platform that will continue to grow and work for you well into the future.

Focus on growing your business, not managing admin processes
Our easy-to-use software will significantly improve your productivity and ability to compete effectively in a very competitive market. With less time spent on admin processes, you can focus on what matters the most: providing great customer service, enhancing your product offering and increasing profitability.

“Booking Boss is a more than just software, we consider them a partner who have not only saved us money over the years, but also our sanity”
– David Maidment, General Manager, Fasttrack Racing.

The enterprise-level features powering all Booking Boss customers:

Real time reports: Get instant updates on your capacity with access to real time reports, helping you make informed decisions on where to spend your marketing.

Advanced security and protection: All Booking Boss customers have access to security features such as built-in, site-wide HTTPS and DDOS protections to ensure sites remain operational at all times.

While the security of your online assets is important here, it is ultimately a means to an end. The true benefit of secure bookings is increased shopper confidence which leads to improved conversion. What’s more, Google’s recent algorithm update favors HTTPS, meaning your online store can now help you improve your site’s search ranking.

Performance Optimised: Booking Boss’s infrastrastructure combines a global network of data centers to ensure optimal page load times and responsiveness for site visitors and customers around the world. All clients benefit from 24/7 site monitoring and priority support with an available 99.9% guaranteed server uptime SLA.

Want to discover the top travel industry trends for 2016? To learn more download Renee Welsh's presentation The new type of traveller & its impact on distribution.”  

Get my copy!

Booking Boss is an online booking system for tour operators and attraction providers. Trusted by many in the tourism industry, Booking Boss is about getting you out of the spreadsheets and into the sun. We provide free education resources for operators like you, to make your business the best it can possibly be.

Topics: Blog

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