In the past decade, the growth of social media has not only made the world a smaller place, it has made the world of travel and tours much more accessible for those excited to see the world.
What drives travellers to book specific destinations, in specific hotels, on that exact tour and then at that attraction?
Topics: Blog
When you’re a tour or activity operator getting new business can be a challenge. Especially if you rely solely on direct bookings through your website or self-run social media campaigns.
Topics: Blog
Domestic travel in Australia is a billion dollar industry. At the end of September 2015, domestic visitors accounted for 62% of all spend on overnight travel in Australia and 69% of all visitor spend (including day trips).
Topics: Blog
Tapping into the luxury tourism market is incredibly tempting — there’s no shortage of tourists and money isn’t an issue.
Topics: Blog
After months of anticipation Facebook released a new way to interact with posts last week. Five new emojis, known as Facebook Reactions, now accompany the good old Like button.
Topics: Blog
Imagery is an essential part of selling. In tourism marketing, the way we use images to portray our tour or activity offering could make all the difference between securing a booking or not.
Topics: Blog
Tourism is an incredibly fun, but also challenging industry to be in. Predicting what the next big trend in our industry will be isn’t an easy job, but when we have the knowledge of what’s to come we can tailor our tours and attractions to meet consumer demand.
Topics: Blog
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