A gift that is used once and never again is often considered to not have been wanted. But experiential gifts managed to reverse that idea, providing the recipient an opportunity to explore, relax, learn, discover or experience what your tour or attraction offers.
Mounting evidence continues to show that workplace culture is pivotal in a business’ success. Beyond the purpose of the business, you want workers to have a shared dedication, allowing them to contribute meaningfully to a business that cares. Following dedicated staff, the outcome of their work should increase, it’s a win-win.
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Sydney: Booking Boss, a Helix Leisure Company recently signed a landmark deal to provide their Channel Management solution to the VGS ticketing platform named SnApp.
The US are Australia's top 5 inbound market for visitor arrivals, ranking third largest market for visitor spending and fourth for length of stay. Currently in their peak travel season, here are some tips to attract US visitors.
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Tourism trade shows are a brilliant opportunity to immerse yourself in the industry, share your brand and network with similar companies, both domestically and overseas. These events can be used to promote your product and get in idea on how your product and brand sit within the marketplace. Here's our top 5 tips on navigating your way through these events and towards success.
Online Travel Agents (OTAs) have grown exponentially and now organise travel bookings for increasing numbers of customers as it provides simplicity in the process. Linking up with transportation, accommodation, tours and attractions, OTA’s have the ability to provide substantial exposure for your business across the world to link with the traveller seeking the experience. If you want to broaden your market and distribute internationally, here is some key information about OTA’s and how to work with them.
Your website is your most valuable marketing asset. In this day and age, if you don’t have a decent looking site that is easy to navigate and has an enquiry form for bookings (as opposed to live bookings) then you are already behind the times. If your site is more than 5 years old, it’s time for a refresh or a whole new site. While it can be daunting, here are few tips on how to create a website that converts.
Too often we hear about how many tourism businesses are too busy running the business to actually spend time in the business. Marketing is an important part of the business as it is what often brings your clients to you. It’s always a good idea to put together a plan on what needs to be done in order to attract those valuable in-destination clients.
If you are a travel industry supplier or product and have ever wanted to break into working with distribution, if you have spoken to your relevant state/regional tourism office on how to do this, they will always ask “do you offer nett rates?” If you always answered ‘no’ as you didn’t know what they are or who to set them, then this is the article for you.
With the latest figures coming out from Tourism Research Australia, show that in February there was 226,900 arrivals from China that was a 58.2% YOY change. It's pretty impressive growth, however if you are a tourism product that works heavily in this market and have done so for many years, it's time to review your strategy as the travelling Chinese millennial's are on the rise. Here are 3 tips for attracting the travelling Chinese millennial by Andrea Hoymann, Marketing Director at Sinorbis*.